LEGO augmented reality
If you haven’t been into a LEGO store in the past year or two, you probably haven’t seen the augmented reality technology they put into their boxes. All you have to do is take a box off the shelf, walk it over to a special television screen with a scanner on top of it and it will virtually build the set and animate it on the box surface displayed on the TV screen. Maybe that doesn’t come over well in text…here’s a video. I’ve seen similar animation and technology come out of Topps with their baseball cards.
More info here: